Branding a business is very important. This is the reason businesses have for long held their brand names, logos and taglines highly sacred. However these elements only work when you have built a strong presence in the market and your brand name serves as crowd puller. How do you build brand name in the first place and attract more clients to the fold? How do you compete against your bigger rivals? This is where custom wallpapers can help you. Imagine your office walls communicating your brand’s idea, its products and services to every potential client who comes into your office. That’s what wallpapers do to your business. They make a bold statement about who you are, what is your USP in the market and how you bring value to the relationship with your customers.
Size does matter
In the world of branding and marketing size does matter. This is the reason businesses have always wanted to have the biggest billboards, banners and posters. And when you decide to use custom wallpaper to promote your brand you have a really large area to play with. Life size models on these posters would be able to make a stronger sales pitch to your potential customers compared to what is possible to do with small sized posters. The large creative area in your poster also lets you showcase your products and services better. Since your clients are likely to look at it from close quarters you can explain in detail the USPs of your brand.
Say it from all corners
You may have heard and read lot about 360° marketing and how businesses are trying to deliver the message using every possible medium. Custom wallpapers do literally promote your brand from every possible corner the customer looks around at your office. Welcome potential clients to your office in a unique way using wallpapers. Inform them about your products and services in the reception area and finally show them the value you offer in your cabin or boardroom. That’s just an idea using which you can market your brand in an assertive way in front of your target audience.
Change with time
You change your Facebook banner every time you launch a new product or service. The same is done on your website and other social media handles. Why shouldn’t you do the same with your wallpapers? Custom wallpapers don’t hurt your pocket and are pretty cheap to replace. In fact they won’t cost you much more than a good paintjob. You can frequently keep changing the wallpapers and talk about the latest products and services that you have launched in the market.
The possibilities with custom wallpapers are many and you can creatively use them in many ways to make your business stand apart and attract potential clients to do business with you. Hire seasoned sign makers in Adelaide and explain to them your goals with the wallpaper and they will help you derive maximum mileage from them and help you win clients.
About Author: David Johnson has been designing custom wallpapers for many years and is among the best sign makers in Adelaide. He writes blogs on brand marketing on a regular basis.
