There is no doubt that the Internet has changed the way companies communicate with their customers. Today, most companies use a combination of digital media, including websites that include videos, YouTube, training videos, Facebook, and more, with “traditional media,” which includes direct mail, print ads, brochures, radio and television and other media. . If you are new to producing digital media materials, especially video, you may be wondering how to effectively budget for video production. Well “Production 101” is designed to guide you through the process. Then keep reading!
Because video production can be complicated at times, the best way to approach this topic is to give it an analogy to work with. What seems to work for most people is comparing video production to home renovation. Here’s why: If you ask how much a home renovation will cost, the answer is “it depends.” Well it’s the same with video production.
For home renovation, the “depends” goes back to how many square feet you have, what type of materials you want: granite, marble, or tile, for example, how many different subcontractors will be involved: painters, tile, restorative flooring, electricians, well, The list goes on and on. As you can see, there really is no other answer to home renovation prices that “depends”.
With video production, that answer “depends” relates to the length of the finished video, what it will be used for: a TV commercial, training video, promotional video, uploaded to YouTube, etc. The price also depends on how many people will be involved, whether or not there is camera talent, makeup artists, stylists, stage creators, multiple cameras, special effects, plus what types of cameras and equipment you will be using, whether or not they are a Study session or location: This list also goes on and on. As you can see, there really is no other answer for video production pricing that “depends”.
In both cases, the key is quality. You don’t want shoddy crafts when redoing a house, do you? Of course, no! You don’t want an inexperienced plumber or electrician to work on your home infrastructure, do you? Of course, no!
With Videoproduktion, quality is also of utmost importance. You could put a camera on a tripod and press the record button. But remember, video is supposed to represent your company, and a camera on a tripod would be a pretty poor representation of your brand.
While “quality” has many different meanings, when it comes to video production it’s easy to define: You want a compelling, professional video that people want to watch, and it’s a video that represents your business in a positive way. The key is “professional”: People today are used to watching television commercials that cost more than $ 200,000; the reality is that they won’t watch your video if all you have to show them is a video shot of a camera perched on a tripod with a person talking.
One of the keys to creating professional-quality video is having a basic understanding of the production process. If you’ve ever been in a commercial production session, you’ve seen a lot of people working on set. They’re all there for a reason – you might see a director, producer, makeup artist, light director, camera operator, audio staff, grips, well the list goes on and on.
There are three phases to produce a video: pre-production: where you decide the concept and all the content; production: where you really gather all the elements and people and record the video; and post-production, where you edit and improve the video on a finished product.