It was anticipated that this year, more than 200,000 million dollars will be invested in online advertising. This investment also includes social media that are already part of the day to day of millions of users. The social media strategy has become the best asset in digital marketing.
Social networks emerged to connect people separated by thousands of kilometers. This concept allows brands to get away from the noisy world of traditional advertising and the use of social platforms as a meeting point and the interaction with your target audience. This is how the concept of Social Media Marketing came into existence.
It is a technique that allows the creation of brand value, engagement, and relevance and is already the basis of any digital strategy.
According to a study conducted by GlobalWebIndex, an average user use more than two hours daily in social networks. A brand must know how to take advantage of the hours that consumers spend on the internet in search of valuable content.
What are the most relevant metrics in a Social Media Marketing strategy?
One of the great advantages of Social Media Marketing strategy is that it allows the measurement of the results of actions. This is fundamental since a measurement is part of the most important points of marketing actions.
The choice of metrics will depend on the objectives you propose to achieve and the level of interaction or engagement you want to achieve.
These metrics are a recommendation to measure the effectiveness and scope of a digital action in social networks.
- Conversion rates by the social network
- Sharing level of video content
- Increased engagement in social profiles
- Click-through ratio
- Display time
- Capture of leads after watching the video
- Traffic to your website
- Number and quality of records
- Once you have your metrics clear, the next step you must take is to choose the type of content you want to generate.
Types of Social Media Video that improve brand positioning in social networks
The Social Media Video content is the most appropriate to reach potential consumers among all possible formats. It is also the one that generates the greatest impact in the minds of your audience. Original and creative videos are much more than images and sound: they are a piece of content that impact, excite, bring value and above all connect you with your audience.
Video marketing is the use of video in a digital strategy to publicize, position, promote and sell a brand, company, product or service in order to achieve the goals you’ve set for your business.
The Social Media Video is able to influence the emotions of users, generate entertainment and is a very dynamic format. The majority of content that is generated and disseminated on social networks is in this multimedia content. There are different types of videos and each of them manages to connect with different types of users and generates different levels of impacts and conversions.
Video storytelling
It regards telling a story about the brand. This type of video is used by brands when they make branded content. With it, they manage to reach the different types of customers with stories that become viral, thanks to the different users of social networks.
Testimonial video
This type of video is used when a service is marketed. Sometimes, it is difficult to create another type of video if you do not want to unlink the brand from the content that is generated. Perhaps it is the least dynamic, but it gives great value because of the credibility provided by the testimony of a real client.
Viral video
If there is one type of video that floods all social networks are the viral videos shared by the users themselves. It has all the elements to propagate from profile to profile. In a few minutes, it is able to go around the world and sneak into large media.
Demonstrative video
Apple, GoPro or Nike, are the brands that best know how to take advantage of this type of content that generates great brand awareness. Through short and dynamic videos, they manage to show the characteristics and functionalities of their products and engage customers.
Video with influencers
Influencers, along with video content, are the main protagonists of social networks due to the dynamism they generate. Influencers know how to motivate their followers, which makes a brand gain reputation and improve its positioning and engagement.
Influencers can help to reinforce the social media digital strategy based on Social Video
There are times when brands need to rely on other marketing elements to drive a campaign on social networks either to reinforce the reach of the brand or because it wants to be linked to a specific influencer. Hence, they resort to influencer marketing to reinforce their Social Media Video strategy.
Influencers can help brands reach different customer profiles (if they have many followers) and are even able to reach very specific targets (the so-called micro-influencers). In addition, the fact that this type of Influencers appears in a Social Video campaign humanizes the action and makes it closer and accessible to customers.
Also, it manages to generate a large number of impacts and interaction. It also translates into an increase in engagement for the brand and visibility for the product or service that you want to publicize.
That a brand decides to include influencers in its action will depend on the objectives it has set.
What a brand should be clear about to stand out from the competition and disengage from mass advertising actions that do not add value to users is that they must introduce social networks as the main axis of their digital strategy. Social Media Marketing is already part of major brands internationally. A good video must be worth at least ten thousand words since a picture is believed to worth a thousand words. You can contact one of the app builders to develop an app for your business. sprunki horror Endless Fun Awaits!
