Antivirus Software Market

Global Antivirus Software Market Research Report 2021-2027 shares a versatile overview of the market scenario including the present as well as the future state of the market.

The report delivers content on emerging trends, and market dynamics with respect to drivers, opportunities, and challenges.

The report throws light on the assessment of previous growth developments. It highlights market overview, key players, key developments, among other information.

The research report includes specific segments by region (country), by device, by operating system and by end user. This study provides information about the sales and revenue during the historic and forecasted period of 2016 to 2027. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

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Regional Analysis

North America accounted for Largest Revenue Share of about 40% in 2019, Asia Pacific to remain Fastest Growing regional Market:

At regional level, market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East and Africa. North America was the largest regional market in 2019 with revenue share of about 40%. Growth in North America antivirus software market is attributed to availability of developed infrastructure, presence of major key players in this region, increasing investments by these players. Growth in North America is majorly centered in U.S.

Europe was second largest regional market with growth led by developed countries like France, UK and Germany. Latin America and Middle East and Africa regions are forecasted to register moderate growth in the coming years.

Asia Pacific antivirus software market is estimated to register fastest growth in the coming years owing to increasing number of large enterprises and SMEs, increasing smartphone penetration and growing demand for protected enterprise data systems. Technological advancements and increasing data volume across various business functions are major factors that are expected to bring new growth opportunities in the coming years.

Key Market Players:

  • Symantec Corporation
  • McAfee, LLC
  • Microsoft Corporation
  • Trend Micro
  • AVG Technologies
  • Avast Software s.r.o.
  • BullGuard Ltd.
  • ESET
  • Bitdefender
  • Fortinet
  • F-Secure Corporation
  • G Data CyberDefense AG
  • Avira Operations GmbH & Co. KG.
  • Qihoo 360 Technology Co. Ltd.
  • Kaspersky Anti-Virus
  • Panda Security
  • Quick Heal
  • Comodo Security Solutions, Inc
  • Adaware
  • Others

The report is prepared by thorough primary and secondary research. Secondary data sources include company websites, magazines, press releases, SEC filings, various paid databases and others. Primary research involves interviews with key industry experts, KOLs, major vendors from both supply and demand side.

Covid-19 impact analysis

The COVID-19 pandemic has impacted every aspect of life and business. It has emerged as a global pandemic which has affected almost all countries across the globe and disrupted various business functions around the world.

A drastic change in sales channel across different industries is observed. Multiple industries are experiencing economic slowdown or decline as a result of COVID-19 crisis.

IT sector also experienced multitude of challenges across supply chains, business and manufacturing operations. US, India, Italy, Spain, UK, Brazil, Russia and Germany are most severely affected countries and have experienced sharp rise in COVID-19 cases.

Lockdown and travel restrictions have severely impacted overall businesses in China, India, Spain, Germany, U.S. and many parts across the globe.

Partial or complete lockdown and social distancing norms had to be imposed in manufacturing plants, R&D centers and across other business units as well.

Labor shortage, logistics and transportation restrictions have severely affected supply chains leading to production loss resulting in sales decline. Similarly, the antivirus software market also witnessed multiple challenges during this pandemic.

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Segmentation Analysis

The global antivirus software market is segmented based on Device, Operating System, End User and region.

Based on Device

Laptops to Remain Dominant Device Segment in the Coming Years:

In 2019, the Laptops segment garnered the largest revenue share of more than 45%

Based on Device, the market is segmented into Laptops, Desktops, Smartphones, Tablets, Servers and Others. In 2019, the Laptops segment garnered the largest revenue share of more than 45%.

The growth and large market share is mainly attributed to increasing demand for laptops for both personal and enterprise use and growing demand for laptop security. Smartphones device segment is expected to register fastest growth in the coming years due to increasing penetration of smartphones in both developed and developing countries.

By Operating Systems

Windows Operating Systems Dominated Market in 2019:

By Operating Systems, market is categorized into Windows, macOS, Linux, Android, IOS and Others. Windows segment held largest revenue share in 2019. However, Android segment expected to register fastest growth in the coming years due to increasing penetration rate of android smartphones and tablets.

Based on End User

Corporate End User Dominated Market with Revenue Share of about 55% in 2019:

Based on End User, market is segmented into Corporate, Personal and Government. Corporate end user segment dominated the market in 2019 with revenue share of more than 55%.

Increasing need for secure network connection across various business functions and need for secure interoperability between networks or different teams is major factor attributing the large market share of this segment. Personal end user segment is expected to register fastest growth in the coming years.

Global Antivirus Software market report is segmented as:

By Device

  • Laptops
  • Desktops
  • Smartphones
  • Tablets
  • Servers
  • Others

By Operating System

  • Windows
  • macOS
  • Linux
  • Android
  • IOS
  • Others

By End User

The regional scope covers value (revenue) data for below mentioned countries and regions:

  • North America (U.S., Canada, Rest of North America)
  • Europe (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia Pacific (China, Japan, India, Southeast Asia, Rest of Asia Pacific)
  • Latin America (Brazil, Mexico, Rest of Latin America)
  • Middle East and Africa (Saudi Arabia, UAE, South Africa, Rest of Middle East and Africa)

Years considered in the report are:

  • Historic Years: 2016-2019
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Year 2020 to 2027

Key Advantages to purchase Antivirus Software Market Report:

  • To gain complete analysis on market potential, growth and trends data
  • To analyse current competitive trends in the market and strategies used by key players to strengthen their businesses & leading market position
  • Evaluate major market challenges and risks and implement solutions or strategies to mitigate the market risks
  • To gain clear understanding of global market scope, potential, growth influencing drivers, restraints and opportunities
  • To perceive future market outlook and growth prospects for strategic business decisions like geographic or product portfolio expansion
  • Besides syndicate reports, we also offer customized research solutions and consulting services for specific business needs

Key Highlights of Antivirus Software Market Report:

  • Granular analysis of market size estimates in terms of value (revenue), and growth rate at country and region level for each segment and sub-segment
  • Current industry trends and developments shaping the market
  • Competitive market share analysis for major market players, pricing and cost analysis along with product benchmarking
  • Qualitative analysis of growth driving factors, opportunities, restraints, market challenges and risks or threats
  • Market attractiveness analysis for each major segment
  • To analyse the revenue pockets in the market for stakeholders or major vendors by categorizing the specific high growth segments

Table of Content

1. Preface

2. Research Methodology
2.1. Research Methodology
2.2. Models
2.3. Research limitations

3. Executive Summary

4. Post COVID-19 Industry Dynamics

5. COVID-19 Impact Analysis on Industry
5.1. Restrictions due to COVID-19
5.2. Demand-side Constraints
5.3. Supply-side Constraints


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