Starting a hiking or trekking business can be quite simple and offers many benefits to business owners. You don’t have to live near a national park or tourist attraction for this business to work. In fact, there may be multiple commercial location opportunities for walking or walking just below the nose, and there may be virtually no competition!
There are also other benefits that a walking or hiking business provides, such as exercise, weight loss, social activity, animal watching, or just escaping from a daily routine. If any or all of these activities interest you, this may be your ideal career.
At first glance, a mobile business may appear to have little opportunity with a small customer base. But think again. In a hiking business, you have the opportunity to lead different types of day trips and even expand to week-long hiking adventures in remote locations. Nor is there a single target market. You can focus your business on a certain hiker level, from beginner to advanced. Also, while some people occasionally enjoy hiking tours, other hiking enthusiasts want to join a regular hiking club that meets weekly or several times a Nice Walking Tour.
Another factor to think about when starting your business is location. The sky is almost the limit. You can choose to hike or tour in one area, or you can add variety to your work schedule by exploring new areas. You can take walks or walking tours in cities, states or even countries. You may even want to package the hikes or walks as group tours, with travel and accommodation included.
Unsurprisingly, the ideal person to run a walking or hiking business enjoys the company of other people, meeting new people, spending time outdoors, and exercising routinely. When working with groups of people from different backgrounds, having patience and flexibility will make your job easier. If you like teaching, this is an added bonus.
Don’t forget your competition. Are there other companies in your area that offer the same or similar service? Ideally, you want to lead walks or walking tours where you don’t have to worry about other companies competing for the same customers. Less competition makes getting customers a lot easier.
If there is substantial competition with other walking or hiking groups nearby, consider differentiating your walks or tours. Sometimes you can lessen or even eliminate competition simply by targeting a different market, such as older people, families with young children, or people who want to lose weight.
When it comes to promoting your walks or hikes, you will use different marketing strategies depending on whether your prospects are local or out of town. Start by printing out brochures and hiking schedules. Drop some off at your city or county visitor center, chamber of commerce, or park and recreation office. The city’s libraries, cafes, and community colleges sometimes allow fliers and flyers to be displayed, and generally attract many people on a regular basis. Since you will be spending your advertising dollars on brochures or print materials instead of ads, be sure to take the time to create something interesting and intriguing for someone to pick up your marketing pieces and read them.
My best advice? Get advice from an expert in the field of hiking or trekking. I mean people who have owned a group of hiking or trekking companies. Even meeting someone who runs tours or group activities as a business can be helpful.
You can get a lot of inside advice from experienced professionals, and they can often save you a lot of time and effort to start your own business. If you don’t know anyone in the field, look for starter guides at your local library or bookstore, usually written by someone who has previously operated a hiking or walking business.