Top Types of Trending Hybrid Events
One thing that gave hope to the global event industry when the world was falling apart was the concept of virtual events. The latest format of hosting events gained popularity in no time, and the number of these events kept increasing with each passing day. But with time, even this concept evolved, and another idea that gained the limelight was hybrid events. This blog discusses hybrid events and what kind of events one can deliver in this format.
The reason hybrid events gained quick acceptance by the audience and the organization across the world was the fact that they come with great convenience. The audience gets to decide which event format they will be comfortable with. This Hybrid Events Guide is here to tell you precisely what hybrid events are and the common types of affairs these days.
The term ‘Hybrid’ means mixed, which makes the word hybrid events. These events are a combination of physical and virtual events. It enables the audience to select the event format they find suitable to attend. As an attendee, you can decide if you would like to participate in an event physically or virtually.
Here, we have discussed some of the common advantages of conducting hybrid events. Have a look.
- Hybrid events are economical and allow the organizers to target a wider audience. They allow you to expand your target audience reach and gain maximum exposure in minimum expenditure. Hybrid events eliminate the need to conduct two different events and enable one event that has both aspects covered.
- Since a portion of the audience attends the event virtually, it saves the environment. Hybrid functions prevent food wastage, emission of harmful elements in the background, and other factors that lead to degradation of the environment.
- Hybrid events provide innumerable sponsorship opportunities. Since they are conducted in two parts, they allow sponsors to cater to more audiences and expand brand reach.
- The platform that you will choose to conduct the virtual format of your hybrid event would enable you to track the audience engagement rate on the forum. This real-time data comes as a great advantage to all the organizations conducting events. With event analytics, one can get an insight into the audience’s activities during the event. Not only this, it helps you analyze your strategies and measure your event’s success.
What are the types of Hybrid Events?
Let us go through the most common types of hybrid events:
Hybrid Conference:
With hybrid conferences, you get the opportunity to connect with overseas and native professionals simultaneously. While looking for a conference platform for the virtual half of the hybrid conference, make sure you get your hands on a platform that comes with top-notch networking tools. Some options to look for in a conference platform are Networking Tables, AI Matchmaking, B2B Meeting Scheduler, Business Card Exchange, audio/ video chat options, and more. Top Types of Trending Hybrid Events – Also, ensure the platform has enough audience engagement tools like gamification, emoticons, and other features that make the event engaging and exciting. These tools will keep your virtual audience hooked to the event and maintain both formats’ audience engagement ratio.
Hybrid AGM:
Hybrid AGMs can be defined as the combination of an organization’s virtual and physical annual meetings. All the employees, leadership, stakeholders, investors, and almost everyone associated with the company attend the Annual General Meeting. These meetings discuss the performance, objectives for the coming year, strategies, and all the essential aspects of the organization.
Features that you should look for in a hybrid AGM solution are-
Personalization Tools
Efficient Communication Tools
Audience Engagement Tools
Seamless Navigation, etc.
Hybrid Fairs:
Hybrid Fairs are simply the fairs that take place in both physical and virtual formats. These events allow the audience to connect with several companies and exhibitors simultaneously. Not only this, these events let the exhibiting brands showcase their products and services to a broader audience and boost their sales. The most common and engaging features of an efficient hybrid fair are the personalized booths, 3d virtual product demonstration, DIY icons, well-designed gamification features, exciting stalls, and more.
Hybrid Town Hall Meetings:
Town Hall meetings are ubiquitous in the corporate world. They bring together all the employees and leadership on a single platform to discuss the company’s performance and the employees in a certain period of time. These meetings have gained popularity because they allow people from different departments of an organization to connect with each other. Also, they enable the employees from all the hierarchical levels to put across their queries directly to the leadership. Hybrid Town Hall Meetings are conducted over a certain period of time; monthly, quarterly, or semi-annually. They also give a platform to the administration to appreciate the performance of their employees.
Hybrid Trade Shows:
The concept of trade shows is known to everyone. They allow experts, company representatives from global companies, and customers to collaborate on a single platform. They provide an excellent platform to the customers to get to know about the industry personally and the companies to boost up their sales. The organizations use these platforms to showcase their products and services to the customers and introduce some new ones. The organizers can use various elements to make the hybrid trade shows engaging. One can use audio/video elements, pictures, graphical representations, and several other add-ons to make the entire event experience a visual treat for the attendees.
A few features that can make your hybrid trade expo an unforgettable experience are Virtual Networking Tables, Seamless Navigation, AI Matchmaking, In-event Analytics, and more. Hence, while looking for a platform to conduct your hybrid trade show, make sure it has all these features.
Given the current situation, it won’t be wrong to say that this hosting event format is here to play long innings. Given the advantages that hybrid events come with, several global organizations have started to host them on a large scale. If you were also looking for a guide that will help you know the common types of hybrid events, we hope this guide has helped you with it.
