Many companies today are using video to increase engagement with audiences. If you’ve been doing the same, you may have realized that it is becoming increasingly difficult to increase engagement with audiences through regular video content. That is true whether you’re using video for corporate training, educational purposes, marketing, or customer care.
Interactive video is emerging as a useful tool to increase engagement. Seventy percent of marketers agree that audiences engage with interactive videos very well, and more than 60 percent of consumers say they spend more time on interactive video content than when presented with other types of content.
Learning and development professionals are encouraging the use of interactive videos for employee engagement. More than 70 percent think that using interactive video for personalized learning is vital for increased employee engagement. Through this personalized approach, training is made more relevant and engaging for audiences.
However, even interactive video has its challenges. One of these is that not many platforms offer video content that responds to viewers in real-time. That is where MorphCast comes in.
MorphCast provides content creators with an innovative interactive video platform known as MorphCast Studio. This platform enables creators to build interactive videos that respond to viewers in real-time. That is thanks to their innovative facial emotion recognition technology.
MorphCast’s adaptive media allows interactive videos to adjust to the viewer naturally. Unlike other interactive platforms that require some action from the user to adapt content, MorphCast’s technology changes content based on the appearance and reaction of the user.
The technique depends on the instinct that humans have to adjust to each other. According to the company, human adaption depends on facial analysis. People change their behavior, what they talk about, or even how they speak based on the reaction of the person with whom they interact. You are encouraged to talk about a topic if the person you’re talking to shows interest in the issue through their facial expression or other body language.
MorphCast provides users with access to their Deep Neural Network AI technology. This technology analyses facial expressions as well as the facial features of the viewer in apps or web pages. It then adapts content based on various factors, including age and facial expression. You can, therefore, present your audience with exactly what they want to watch without the need for any action on their part.
MorphCast’s SDK (software development kit) can get used on various platforms. It means video content can be visible across a wide variety of devices, including mobile, desktop, and other digital displays. The file size of the MorphCast AI HTML5 SDK is small (less than 1MB). You, therefore, don’t have to worry about compromising speed to present adaptive content to your audience.
MorphCast makes creating interactive video quickly through MorphCast Studio. It offers an easy to use interface. You don’t need technical knowledge to create high-quality interactive content on the platform.
If you’re looking for an innovative way to engage your audience, interactive video with facial recognition may be just what you need.