Most people consider web design as the work of web designers who combine the discipline of programming and designing graphics. This way the website is not going to gain most from the market and you will have to involve the digital marketers in every step to create a high potential website that will earn higher Google rankings. Most businesses build their website using developers whose primary task is to build a visually pleasing website. This is a dangerous trait because you will be missing out on easy wins that you could have integrated in to your website design during the developmental phase. it should be clearly understood by you that web designing is not about aesthetics but about every aspect of your online presence. Your website is the first sign of your business and products and about your online presence and it has to make an impression with both online visitors and instruments that influence online customers such as the Google search engine. Without implementing search engine optimization elements in to the web design you are not going anywhere with the Google SERPS and its rankings. Note, only high ranked websites get a look in from online visitors that seek help from Google and mind it most people do that. The best web designing company will keep that in mind and accordingly draw lines on the drawing board.
Your web design may affect your Google search engine bots and online visitors equally so make sure to implement the best SEO in your web pages to get the best return.
How web design affects SEO?
It can affect SEO in three ways
- Your website experience for SEO and human mimic each other
Your website experience for both online visitors and Search Engine bots go hand in hand because what one experiences is mimicked by the other. Google search engine bots reflect what human visitors experience while browsing a website design. If it is bad for human then it is bad for search engines and vice versa. If the website design is bad and is difficult to use, then the human visitors will immediately hit the back button. When sensing that visitors or leaving your website quickly the search engines will also drop your website rankings accordingly. You are building more barriers between your website and visitors by inducting pages that move slow, fonts that are hard to read, and site that is with outdated design. This way people are not going to spend time on your website and this is noted by search engines who accordingly will give you bad rating.
- Quality visuals make people spend more time
Web design is instrumental in building trust with customers and boosting your authority on the internet. More than 35% visitors will leave your website when they find it unattractive and unappealing. You will be able to keep them on your website if you design visually pleasing web design and draping it over your website. Keeping people on your web pages for prolonged time is good for business conversions and SEO. Ill designed websites are source for mistrust by online visitors and a good web design is a sure fire winner of trust and help them get over the inherent mistrust they usually have on websites that they cannot touch or feel. By clubbing amazing visuals with quality content you welcome visitors to dig into your content and spend quality time, thus making search engines trust that you are a reputed company and worthy of Google ranking.
- Make it easy for the bots to index site properly
While preauthorizing human elements in your web design you should also create a balance by catering to the needs of search engines. If your web design choice is wrong you will make it difficult for the bots to crawl over your site thus deprive your chance to get better rankings by them. Thanks to the best web designing company, it will make it easy for the crawlers by formatting your website address or URL, content and images in a way that are easy to index and get higher rankings.
You can combine with your web designer to create a SEO friendly site and getter higher rankings. Here are the 4 best SEO practices that you will bring in to play during your web design development:
- Restrict use of Flash and JavaScript
These are two programming languages that search engine bots have difficulty in reading. However they
- Design clear and simple navigation
Your website should be easy to understand and navigate and should not make visitors dig for everything they want from you. it should be straightforward and the same is applicable to SEO as simple an clean URLs will remove the barriers for crawlers to search you.
- Focus on readability
Your website pages should be easy to read, so don’t use fonts that are tiny, and fading colors, as they merge together thus making it difficult to read. If you design your pages with black background and white fonts readers will leave you immediately.
- Design responsive website
Design a website which will work across all platforms such as the screen size and type. You should make a website that is responsive to PCs, laptops, mobile phones and tablets and that will increase viewership and search engines will take notice of that.
