SEO strategy in 2018, In its 20-something years, SEO has changed beyond recognition. What started as link farming, keyword stuffing and copied content soon became an intricate design of on page and off page factors. Search engine optimization is now about building authority via links, long-tailed keyword strategies, and responsive website design. Irrespective of the website builder and CMS in use behind a website, the factors contributing to optimization of a site for search engines remain the same.
Over the years, the change of Google algorithms and the user trends have led to some of the most interesting changes in the course of SEO. As of 2018, almost 40% of all e-commerce conversions begin as a simple search. Organic traffic is still the biggest mark of success among all websites, e-commerce sites, and blogs. A lot has changed since the genesis of SEO Company, but a few practices have remained the same.
Four all-time essential factors that contribute to optimization
A secure experience
Ever since data breaches and privacy breaches became a leading concern for the online community, nothing sells more than a sense of security. In 2017, almost 30% of the leading websites offering products, services and reading material to users had HTTPS. At the moment, Google is actively flagging sites that are still using HTTP. The practice will become global in July 2018 when the leading search engine will start marking all non-HTTPS websites as unsafe on the URL bar.
A lot of webmasters do not believe they need expert help while switching to HTTPS. However, the presence of some canonical tags can make matters a bit more complex. To make things easier, you can ask your nearest SEOAdelaide for help with search engine optimisation.
No beauty, no satisfaction
UX was always important, but right now the easy availability of a variety of beautiful templates has made it mandatory for websites to consider user comfort. User experience has no replacements in the face of rising competition among about 200 million active websites. Sometimes, the improvement is as simple as a touch up of the CTA buttons or a change in the location of the sidebars.
Design a website that is good to look at and easier to use. A good site has a responsive layout, a responsive header section, live search options, noticeable CTAs, live links with pictures, easy filtering options and a hierarchy that makes finding information easy.
Working on loading speed
When the web was a new place, there was no option for people but to wait even one whole minute for a simple webpage to load. Could you imagine the kind of havoc that can wreak if that happened now? Patience is not the strong suit of most of the millennial users and websites that do not have a page loading time below 3 seconds are already having a tough time convincing their visitors to stay.
A recent study shows that an e-commerce platform making $100,000 daily can lose over $2.5 million per year in case their page loading time increases by just 1 second. That is a huge penalty to pay even for a multi-billion-dollar e-commerce platform for just one second. Start by using Pingdom or Google PageSpeed tools to find out how long your webpage takes to load. They will also help you zero in on the heavier and slower pages that deserve some good editing.
Spruce up your schema markup
This is a comparatively newer addition to the SEO shortlist after the 2018 Google updates. Schema markup tells the search engine about the context of your webpage content. It is microdata that creates a rich snippet for the SRL. Schema markup has become important ever since the dawn of Hummingbird and RankBrain.
Earlier in the day, no one could tell for sure if the schema was at all a ranking factor. However, in 2018, the strategists and website developers are quite sure that schema markup has a significant role to play in case of search engine rankings. They improve visibility, and they improve click-through rates. A recent study shows that less than 33% of the websites that rank for search terms on Google have rich snippets or a schema markup. This is a real opportunity for those, who still want to work on their optimisation strategies and reach out to a wider audience.
Google is still the leading search engine with Yahoo and Bing closely trailing behind. Unless you are aiming for ranking on Baidu or other search engines dominant in the far-east, these four factors should help you work on your optimisation this year.